Hitters has been the factotum at his advertising photography studio in Buenos Aires for more than 30 years, providing his photographic eye to different industries both international and domestic. He became one of the top five photographers in the competitive Argentinian market. This market asked for highly developed technique but also for good taste and a certain way of seeing. Contra to what happens in the American and European markets, the Argentinian market is smaller and therefore Juan had to develop skills on fields such as architecture and interior-design, product, lifestyle, industrial and portrait photography. This allowed him to carry out a wide spectrum of assignments, always with a very high standard.

When he moved to Italy he decided to focus on the art photography he had been doing as a side job instead. He stopped doing commercial work, except some exceptions where the authorial aspect of the assignment would be privileged. He also decided not to open a new studio in Italy. His commitment to music has been maintained intact and he still makes musicians’ portraits as well as he keeps providing photos for music album covers.

PUBLICATIONS

Vogue (Brazil), Wallpaper (UK), Dezeen (USA), Coolhunter.net (USA), Navigator (UK), Conde Nast Traveller (UK), Time (USA), Travel + Leisure (USA), Four Seasons (USA), Interni (Italy), Phaidon (UK), Nowness (UK), Elle Interior (Sweden), Elle Interior (Norway), Elle Decor (Russia), Elle Decor (Japan), Elle Decor (Germany), GQ (USA), New York Times (USA), El País (España), House & garden (UK),  Image Interiors (Ireland), Ambient (Slovenia), Nota Bene (UK),  Bravacasa (Italia), El Mercurio (Chile), Australian Interiors (Australia), Living Etc (UK), Home Beautiful (Australia), Eigen Huis & interior (Netherlands), Shelter Interiors (USA), Jazziz (USA), Image Interiors (Ireland), Wohnträume (Germany), Emirates Home (Dubai), Desajn (Sweden), Elle (South Korea), Cose di Casa (Italy), Wienerin (Austria), Australian Country Style (Australia), IPM Verlag (Germany), Casa in Fiore (Italy), Interiormagasinet Maison (Norway), Planeta Humano (Spain), Arquitectura y Diseño (Spain), Deko (Finland), Bravacasa (Italy), Exame (Brazil), T Sport (Italy), Pro Architect (USA), IA Zona Arquitectura (Italy), Al Fresco (New Zealand), Urbis (New Zealand), Classic CD (UK), AD Art + Decor (Turkey), Nova Scola (Brazil), Finestra (Brazil), Equestrian (Switzerland), Summa + (Argentina), Living (Argentina), La Nación (Argentina), La Prensa (Argentina), Clarin (Argentina), Mercado (Argentina), El Cronista (Argentina), Negocios (Argentina), Casa (Argentina), D&D (Argentina), Arquis (Argentina), El Publicitario (Argentina), among many others

CLIENTS

Santa Margherita Wines USA, Film & Arts, Phaidon-Walpaper City Guides, National Geographic Channel, Agulla & Baccetti, Forbes Custom Publications, Whirlpool, Unilever (Netherlands, Germany, Latin America), ECM Records, MASI Wines, Bonsai 3, Gruppo Techint, Leo Burnett, Shutterfly, VegaOlmosPonce, Deustche Grammophon, Total, Steinbranding, Kallos-Turin architects, Bis, Duke Energy, Sony, Fox Latinamerican Channel, Isenbeck, Cosmopolitan TV, Bodegas Luigi Bosca, El Gourmet, Four Seasons Hotels, Novaction, Multimedios América, Supermercados Jumbo, ING Group, Bodegas del Fin del Mundo, Viñoly Architects, Carrefour, Telecom, Falabella, Debis Financial Services, MTV Network, Optiglobe, Telemundo, Parmalat, Cézame Music Agency, Colgate Palmolive, MassLife, Discovery Channel, HSBC, SAP, Alvear Palace Hotel, Fargo, Kraft Foods, Clorox, Givenchy, CNA, BBVA Francés, MSGSSS Architects, Güerrin, Aslan Ezcurra, Faena Hotel + Universe, Metrogas, Maxima AFJP, Diseño Shakespear, Graffigna Wines, Supermarket Agency, Telefónica de Argentina, TyC, Parke Davies, Sonoton Music, Montpellier, Aeropuertos Argentina 2000, Motorola, Cepas Argentinas, Santillana, Pintor Branding Care, Amex-Televisa, Union Carbide, Boca Juniors, Parrila Don Julio, Dunlop, Laboratiorios Phoenix, Casa FOA, Craft CG, Pramer, Bodegas Finca Flichman, Meccanica Nadalini, Pizzerias Kentucky, Fendi Chateau, Bodegas del Fin del Mundo, Esplendor Hotels, Frutas Gaucho, Bodegas Chandon, Unitec Blue, Patio Bullrich, Bodegas El Esteco, etc.

MUSIC

Being a music lover since early childhood, Juan has contributed with legendary music labels such as ECM (Germany), Deutsche Grammophon (Germany), BIS (Sweden), Naxos (Hong Kong), Sonoton (Germany), Cézame (France), Neuklang (Germany) and MA Recordings (Japan/USA) for many years. He has provided pictures for more than 150 albums such as Keith Jarrett’s “La Fenice” and “Paris/London (Testament)”, Dino Saluzzi’s “Cité de la Musique”, “Responsorium” and “Senderos”, Vijay Iyer’s “Break Stuff”, Tord Gustavsen’s “The Other Side”, Andrew Cyrille’s “Lebroba” and Avishai Cohen’s “The Naked Truth”. He has also made portraits of musicians like Jakob Bro, Nik Bärtsch, Jon Christensen, Einojuhani Rautavaara, Brad Mehldau, Wolfgang Muthspiel, Ambrose Akinmusire, Nicolas Masson, Susana Rinaldi, David Virelles, Alessandro Sgobbio, Pablo Márquez, Larry Grenadier, Dino, José and Félix Saluzzi, Vijay Iyer, Raúl Barboza, John Hébert, Leopoldo Federico, Los Chalchaleros, Leon Weber, among many others. Juan’s photographs illustrate albums by composers as diverse as Kalevi Aho, Dimitri Shostakovich, Philip Glass, Gyórgy Ligeti, Ludwig van Beethoven, Johan Sebastian Bach, Jan Sibelius, Luciano Berio, Brett Dean, Edvard Grieg, Sofia Gubaidulina, as well as by ensembles like the Chiaroscuro Quartet, Minnesota Orchestra, London Baroque, Bach Collegium Japan, Gothenburg Symphony Orchestra, Carducci String Quartet, Tapiola Sinfonietta, Bournemouth Symphony Orchestra, Australian Chamber Orchestra and by conductors and soloists such as Neeme Järvi, Marin Alsop, Sakari Oramo, Massaki Susuki, Osmo Vänskä, Thomas Dausgaard, Ronald Brautigam, Sharon Bezaly, Jean-Jacques Kantorow, Antoni Wit, Patrick Gallois, etc.